Too bright or just want to switch up your look? Bring down the color intensity to get the your desired hue. Keracolor’s Fade Effect is a color fading shampoo designed to instantly fade, dull, and help erase direct dye pigments. A Vitamin C infusion provides maximum gentle color lift, while Keratin, Biotin, and Coconut Oil boost the hair with nutrition. Pair with Keracolor Clenditioner for additional moisture, or follow with Purify Plus for added strength, softness and shine.*Results may vary.
- Color fading shampoo
- Works with direct hair dye colors
- Bring down color intensity
- All Keracolor products are: Sulfate, Paraben + Gluten free
- Keratin infused formula
- Kind ingredients include: Biotin, Coconut Oil, and Vitamin C
- Not tested on animals
- Made in the USA
Keratin Infused: Keratin smooths down hair cells to fill in any gaps in the cuticle and cortex to make hair stronger. The signature keratin ingredient was built to improve hair elasticity and strength, bring a smoother/straighter texture, gives UV protection and restores moisture and shine for healthy hair.
Coconut oil: Promotes scalp health, moisturizers hair, adds luster shine and softness, and helps protect hair from breakage and environmental damage
Biotin: Can help thicken hair, increase fullness, adds shine
Vitamin C: A collagen boosting ingredient, that that helps restore the health and strength your hair while helping loosen dyes from hair
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Sodium Lauroyl Methyl Isethionate, Fragrance (Parfum), Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Phospholipids, Biotin, Sodium Ascorbyl Phosphate, Phenoxyethanol, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Trisodium Ethylenediamine Disuccinate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Linalool 6801141
- Apply Fade Effect color removing shampoo to clean wet hair.
- Lather shampoo from roots to ends for 1-5 minutes gently working through the hair.
- Rinse thoroughly and follow with the Original Keracolor Clenditioner.
- Follow with Keracolor’s Color + Clenditioners for a new color change or with Purify Plus or Purify Plus Light for added strength, softness and shine.
*Results will vary based on your current shade, hair health and hair porosity
*For removing direct dyes only.
I used teal Clenditioner + Color two months ago to dye my hair teal. I am now ready to switch to light pink. As you know, blue dyes are the hardest to get rid of. So I thought it was worth a shot to order Fade Effect to see if it would help fade the teal before I bleach and switch to light pink. I shampooed with Fade Effect four times over two weeks and each time, my hair got a little lighter. I actually think it looked lighter the day after shampooing every time. It's like Fade Effect keeps working after you shampoo. I just bleached my hair today and I am pleased to report that it is completely white blonde. There is no trace of teal or light blue like I was expecting. Previously, when I have bleached my teal hair, it would still have a light blue tint to it. So I think the Fade Effect really worked! It lightened the teal just enough that bleaching took care of the rest. Knowing that I've bleached teal hair before with poor results, I have to think my success this time was because I used Fade Effect.