HOW DOES IT WORK?

HOW DOES IT WORK?

COLOR + CLENDITIONER

The art of beautiful color with every wash Experience instant semi-permanent for vivid fashion, pastel, and natural hair color with Keracolor’s Color + Clenditioner. Non-damaging & deposit-only, this clenditioner replenishes your hair while enhancing, transforming and toning your hair color. It’s built smart, adding color intensity with every use and extending color between salon trips. Now available in 18 different hues stay kind to your hair with our kind - cruelty, sulfate, paraben, gluten free - ingredients. The Keracolor line is infused with our Keratin Complex, combined with nourishing and rejevenating coconut oil, shea butter, rose hip oil, jojoba oil & almond oil making your hair healthier and silkier with each use.

HOW TO USE

STRAND TEST

PRECAUTIONS: With any dye, this product may cause skin irritation on certain individuals. A preliminary patch and strand test should be performed before use.

PRECAUTIONS: With any dye, this product may cause skin irritation on certain individuals.
A preliminary patch and strand test should be performed before use.

1. Take a small strand of the hair, usually in a more hidden part of your head

2. Leave the product on for 5-10 min.

3. Check if you like the color and saturation levels, leaving it on for different amounts of time depending on the intensity you are looking for.

GENERAL APPLICATION

Important Notes: For maximum intensity, do multiple applications until desired color is achieved. Color + Clenditioner can be applied to dry hair for a bolder color. For more vibrant tones of color - bleached or prelightened hair to start is recommended. To maintain achieved tone, alternate with Clenditioner. Our Color + Clenditioners contain semi-permanent direct dye pigments and will gradually fade out from hair. Color results and longevity of hair color is dependent on the condition and porosity of the hair, and the intensity of the shade.

***If you are going to make a drastic color change, consult with a salon professional

1. Start with hair wet or dry.

2. Section hair and apply the product generously. Gently massage the color evenly during application. You can use a wide-tooth comb for even distribution

3. Leave on for 3–20 minutes, depending on the color saturation intensity you desire.

4. Rinse

5. Style as usual.

6 Enjoy your new look!

Important Notes: For maximum intensity, do multiple applications until desired color is achieved. Color + Clenditioner can be applied to dry hair for a bolder color. For more vibrant tones of color - bleached or prelightened hair to start is recommended. To maintain achieved tone, alternate with Clenditioner. Our Color + Clenditioners contain semi-permanent direct dye pigments and will gradually fade out from hair. Color results and longevity of hair color is dependent on the condition and porosity of the hair, and the intensity of the shade.

***If you are going to make a drastic color change, consult with a salon professional

FAST PRO TIPS FOR IF:

I have never used any dye or bleach on my hair before

Starting with virgin hair

1. Apply chosen shade evenly from scalp to ends for an all over application. 2. Apply to hair wet or dry (for a more vibrant shade), let sit for 3-20 minutes, thoroughly rinse and style as normal. For an even application, use a wide comb tooth to distribute product from scalp to ends. 3. Virgin hair may take more consecutive washes and longer processing times for desired results. For Example - If you are starting with medium blonde virgin hair and you are wanting to go purple, you may need to wash your hair multiple days in a row or leave on for longer than 20 minutes to achieve the vibrant purple.

I have never used any dye or bleach on my hair before

Starting with virgin hair

1. Apply chosen shade evenly from scalp to ends for an all over application. 2. Apply to hair wet or dry (for a more vibrant shade), let sit for 3-20 minutes, thoroughly rinse and style as normal. For an even application, use a wide comb tooth to distribute product from scalp to ends. 3. Virgin hair may take more consecutive washes and longer processing times for desired results. For Example - If you are starting with medium blonde virgin hair and you are wanting to go purple, you may need to wash your hair multiple days in a row or leave on for longer than 20 minutes to achieve the vibrant purple.

I would like a more vibrant tone

Starting with colored or dyed hair/color refresh

1. Apply chosen shade evenly from scalp to ends for an all over application. 2. Apply to hair wet or dry let sit for 3-20 minutes, thoroughly rinse and style as normal. Pro Tips - Apply to dry hair for a more vibrant color application.

I am not looking to change colors, just give my current color a nice refresh.

Starting with bleached/prelightened hair

1. Apply chosen shade evenly from scalp to ends for an all over application on hair that has been prelighted. 2. Apply to hair wet or dry (for a more vibrant shade), let sit for 3-20 minutes, thoroughly rinse and style as normal. For an even application, use a wide comb tooth to distribute product from scalp to ends. Pro Tips- Prelightened hair is a must for our pastel colors to show true to tone! And the Platinum color + clenditioner is a great option to use to remove any yellow or golden toned in the hair before applying any of the pastel colors!

I have bleached/enlightened hair and I am ready to go

Starting with bleached/prelightened hair

1. Apply chosen shade evenly from scalp to ends for an all over application on hair that has been prelighted. 2. Apply to hair wet or dry (for a more vibrant shade), let sit for 3-20 minutes, thoroughly rinse and style as normal. For an even application, use a wide comb tooth to distribute product from scalp to ends. Pro Tips- Prelightened hair is a must for our pastel colors to show true to tone! And the Platinum color + clenditioner is a great option to use to remove any yellow or golden toned in the hair before applying any of the pastel colors!

I would like to tone my grey hair

To tone grey hair

1. Apply the Platinum color + clenditioner evenly from scalp to ends for an all over application. 2. Apply to hair wet or dry (for a more vibrant shade), let sit for 3-20 minutes, thoroughly rinse and style as normal. Pro tip - the Platinum color + clenditioner is a great option to enhance the grey or white hair and help tone out any yellow or golden tones in the hair.

I would like cover my grey hair

Starting with grey hair

1. Apply chosen shade evenly from scalp to ends for an all over application. 2. Apply to hair wet or dry (for a more vibrant shade), let sit for 3-20 minutes, thoroughly rinse and style as normal. For desired results, grey hair may take more consecutive washes and longer processing times. Our products contain semi permanent direct dye pigments so they are not recommended for full gray coverage. You may see some gray blending from certain colors. But not all gray hair will pick up the color; some people have great results and some do not see anything. For Example - If you are starting with medium dark blonde grey hair and you are wanting to blend the greys into your medium dark blonde hair, you may need to wash your hair multiple days in a row or leave it on for longer than 20 minutes to start seeing the results. People have seen great results grey blending with Mocha, Espresso, Blue, Pink and Purple!

I would like to make a custom color

To achieve a pastel hue, mix 50/50 with Clenditioner For a full list of our top favorite custom color blends see our “color combos” page

I would like a more vibrant tone

Starting with colored or dyed hair/color refresh

1. Apply chosen shade evenly from scalp to ends for an all over application. 2. Apply to hair wet or dry let sit for 3-20 minutes, thoroughly rinse and style as normal. Pro Tips - Apply to dry hair for a more vibrant color application.

I am not looking to change colors, just give my current color a nice refresh.

Our Color + Clenditioners are perfect for refreshing your hair in so many different ways.

If you already have a favorite in one of our shades, simply refresh 1-2x a week to keep it vibrant. If you’re trying to maintain your salon color, pick the best or closest shade to what you have. All of our shades can be "cocktailed" together to create a customized color that works for you.

Red Heads:
• Copper (more on the orange side, but a true beautiful copper tone and can be mixed with our Original Clenditioner)
• Red (if a true red shade is too aggressive for you, try adding a pump of this with Copper or our Original Clenditioner)
 
Brunettes:
• Mocha (lighter, ashy brown)
• Espresso (darker, richer brown)
• Onyx (black)
 
To keep your Blonde hair from going brassy, you have a few options!
• Platinum: neutralizes unwanted yellow tones
• Silver: neutralizes unwanted orange/brassy tones
 
Pro Tip: If your hair was professionally colored to a caramel tone, you can use Silver Blue once a week to prevent it from getting too brassy over time!

I have bleached/enlightened hair and I am ready to go

Starting with bleached/prelightened hair

1. Apply chosen shade evenly from scalp to ends for an all over application on hair that has been prelighted. 2. Apply to hair wet or dry (for a more vibrant shade), let sit for 3-20 minutes, thoroughly rinse and style as normal. For an even application, use a wide comb tooth to distribute product from scalp to ends. Pro Tips- Prelightened hair is a must for our pastel colors to show true to tone! And the Platinum color + clenditioner is a great option to use to remove any yellow or golden toned in the hair before applying any of the pastel colors!

I would like to tone my grey hair

To tone grey hair

1. Apply the Platinum color + clenditioner evenly from scalp to ends for an all over application. 2. Apply to hair wet or dry (for a more vibrant shade), let sit for 3-20 minutes, thoroughly rinse and style as normal. Pro tip - the Platinum color + clenditioner is a great option to enhance the grey or white hair and help tone out any yellow or golden tones in the hair.

I would like cover my grey hair

Starting with grey hair

1. Apply chosen shade evenly from scalp to ends for an all over application. 2. Apply to hair wet or dry (for a more vibrant shade), let sit for 3-20 minutes, thoroughly rinse and style as normal. For desired results, grey hair may take more consecutive washes and longer processing times. Our products contain semi permanent direct dye pigments so they are not recommended for full gray coverage. You may see some gray blending from certain colors. But not all gray hair will pick up the color; some people have great results and some do not see anything. For Example - If you are starting with medium dark blonde grey hair and you are wanting to blend the greys into your medium dark blonde hair, you may need to wash your hair multiple days in a row or leave it on for longer than 20 minutes to start seeing the results. People have seen great results grey blending with Mocha, Espresso, Blue, Pink and Purple!

I would like to make a custom color.

To achieve a pastel hue, mix 50/50 with Clenditioner For a full list of our top favorite custom color blends see our “color combos” page

OPTIONAL TOOLS FOR DRY APPLICATION

WHAT LEVEL IS MY HAIR?

A hair level chart is the most consistent way to figure out your base hair color. It is a universal system to standardize hair color charts. Your level refers to how light or dark your hair color is. The lower the number the darker the color. It’s important to know your hair color level you are starting with, and what hair color level you want, so you can find your perfect shade. Use the chart below to find your starting shade.

A hair level chart is the most consistent way to figure out your base hair color. It is a universal system to standardize hair color charts. Your level refers to how light or dark your hair color is. The lower the number the darker the color. It’s important to know your hair color level you are starting with, and what hair color level you want, so you can find your perfect shade. Use the chart below to find your starting shade.

COLORS BY LEVEL

LEVELS 1-5

Levels 1-4 you will want to prelighten your hair to get any new color to show.

Levels 5 is the darkest possible for a visible tint of color without pre-lightening. If your hair is in this range, you will get the best results with similarly dark colors to have any visible hue. Colors to use: Onyx and Espresso

LEVELS 6-10

Level 6 and 7 Most of our vivid and highly pigmented colors will take well to hair at levels 6 and 7, and may just turn out a few shades darker or more subtle than they would appear on a pre-lightened base. Colors to use: Blue, Emerald, Hot Pink, Purple, Red, Teal, Merlot, Mocha, Onyx, Espresso and Copper

Level 8 The majority of our colors turn out really vibrantly, with the exception of our pastel collection. Onyx Espresso and Mocha are also not recommended for level 6 or higher. Colors to use: Blue, Emerald, Hot Pink, Purple, Red, Teal, Honey, Merlot, and Copper

Level 9 Almost any color will work on this base color and depending on the porosity of your hair, some pastels may take to a level 9 as well. Colors to use: Rosegold, Light Pink, Mint, Platinum, Silver, Silver Blue, Blue, Emerald, Hot Pink, Purple, Red, Teal, Honey, Merlot, and Copper

Level 10 Any color will work on this base color. Pastels will turn out best on a level 10 base or lighter, since these pigments are quite light. Colors to use: Rosegold, Light Pink, Mint, Platinum, Silver, Silver Blue, Blue, Emerald, Hot Pink, Purple, Red, Teal, Honey, Merlot, and Copper

LEVELS 1-5

Levels 1-4 you will want to prelighten your hair to get any new color to show.

Levels 5 is the darkest possible for a visible tint of color without pre-lightening. If your hair is in this range, you will get the best results with similarly dark colors to have any visible hue. Colors to use: Onyx and Espresso

LEVELS 6-10

Level 6 and 7 Most of our vivid and highly pigmented colors will take well to hair at levels 6 and 7, and may just turn out a few shades darker or more subtle than they would appear on a pre-lightened base. Colors to use: Blue, Emerald, Hot Pink, Purple, Red, Teal, Merlot, Mocha, Onyx, Espresso and Copper

Level 8 The majority of our colors turn out really vibrantly, with the exception of our pastel collection. Onyx Espresso and Mocha are also not recommended for level 6 or higher. Colors to use: Blue, Emerald, Hot Pink, Purple, Red, Teal, Honey, Merlot, and Copper

Level 9 Almost any color will work on this base color and depending on the porosity of your hair, some pastels may take to a level 9 as well. Colors to use: Rosegold, Light Pink, Mint, Platinum, Silver, Silver Blue, Blue, Emerald, Hot Pink, Purple, Red, Teal, Honey, Merlot, and Copper

Level 10 Any color will work on this base color. Pastels will turn out best on a level 10 base or lighter, since these pigments are quite light. Colors to use: Rosegold, Light Pink, Mint, Platinum, Silver, Silver Blue, Blue, Emerald, Hot Pink, Purple, Red, Teal, Honey, Merlot, and Copper

COLORS BY COLLECTION

Pastel Color Collection

The pastel color collection includes: Rosegold, Light Pink, Mint, Platinum, Silver and Silver Blue. To achieve the best results, we recommend using on bleached hair only at a level 9 or higher. Individual results vary depending on the color and hair color history.

Vivids Color Collection

The vivids color collection includes Blue, Emerald, Hot Pink, Lemon, Purple, Red, and Teal. Vibrants can be used on bleached hair for vibrant true to tone color. To achieve the best results, we recommend using on bleached hair only at a level 7 or higher. It can also be used on light to medium blondes for rich vibrant tones with depth on darker hair. Level 6 or lower starting level will result in little to no visible tint of color. Individual results vary depending on the color and hair color history.

Naturals Color Collection

The naturals color collection includes: Honey, Merlot, Mocha, Onyx, Espresso and Copper. Naturals are great for enhancing and refreshing hair colors in between salon services and generally works well with Level 7-10 starting hair levels. Except, Onyx, espresso and mocha are not recommended on starting levels of 7 or higher. Level 6 or lower starting level will result in little to no visible tint of color. Individual results vary depending on the color and hair color history.

Pastel Color Collection

The pastel color collection includes: Rosegold, Light Pink, Mint, Platinum, Silver and Silver Blue. To achieve the best results, we recommend using on bleached hair only at a level 9 or higher. Individual results vary depending on the color and hair color history.

Vivids Color Collection

The vivids color collection includes Blue, Emerald, Hot Pink, Purple, Red, and Teal. Vibrants can be used on bleached hair for vibrant true to tone color. To achieve the best results, we recommend using on bleached hair only at a level 7 or higher. It can also be used on light to medium blondes for rich vibrant tones with depth on darker hair. Level 6 or lower starting level will result in little to no visible tint of color. Individual results vary depending on the color and hair color history.

Naturals Color Collection

The naturals color collection includes: Honey, Merlot, Mocha, Onyx, Espresso and Copper. Naturals are great for enhancing and refreshing hair colors in between salon services and generally works well with Level 7-10 starting hair levels. Except, Onyx, espresso and mocha are not recommended on starting levels of 7 or higher. Level 6 or lower starting level will result in little to no visible tint of color. Individual results vary depending on the color and hair color history.