Fade Effect

Regular price $20.00
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Only -13 items in stock!
  • Color fading shampoo 
  • Works with semi-permanent direct hair dye colors
  • Bring down color intensity
Fade Effect is a sulfate-free fading shampoo that gently cleanses your hair and scalp while fading out any direct dye hair color. Works well with Keracolor’s Color + Clenditioner color line.

Too bright or just want to switch up your look? Bring down the color intensity to get the your desired hue. Keracolor’s Fade Effect is a color fading shampoo designed to instantly fade, dull, and help erase direct dye pigments. A Vitamin C infusion provides maximum gentle color lift, while Keratin, Biotin, and Coconut Oil boost the hair with nutrition. Pair with Keracolor Clenditioner for additional moisture, or follow with Purify Plus for added strength, softness and shine.*Results may vary.

Highlights
  • Color fading shampoo
  • Works with direct hair dye colors
  • Bring down color intensity
The kindest of color
  • All Keracolor products are: Sulfate, Paraben + Gluten free
  • Keratin infused formula
  • Kind ingredients include: Biotin, Coconut Oil, and Vitamin C
  • Not tested on animals
  • Made in the USA
The kindest of color. Kind on Hair. Kind on the environment.

Keratin Infused: Keratin smooths down hair cells to fill in any gaps in the cuticle and cortex to make hair stronger. The signature keratin ingredient was built to improve hair elasticity and strength, bring a smoother/straighter texture, gives UV protection and restores moisture and shine for healthy hair.

Coconut oil: Promotes scalp health, moisturizers hair, adds luster shine and softness, and helps protect hair from breakage and environmental damage

Biotin: Can help thicken hair, increase fullness, adds shine

Vitamin C: A collagen boosting ingredient, that that helps restore the health and strength your hair while helping loosen dyes from hair

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Sodium Lauroyl Methyl Isethionate, Fragrance (Parfum), Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Phospholipids, Biotin, Sodium Ascorbyl Phosphate, Phenoxyethanol, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Trisodium Ethylenediamine Disuccinate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Linalool
  1. Apply Fade Effect color removing shampoo to clean wet hair.
  2. Lather shampoo from roots to ends for 1-5 minutes gently working through the hair.
  3. Rinse thoroughly and follow with the Original Keracolor Clenditioner.
  4. Follow with Keracolor’s Color + Clenditioners for a new color change or with Purify Plus or Purify Plus Light for added strength, softness and shine.
When to use: Use 1–2 times a week to gently fade semi-permanent color, until desired level of fading is achieved*

*Results will vary based on your current shade, hair health and hair porosity

*For removing direct dyes only.

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