Sun, salt, chlorine, repeat. Here's how to keep your shade bold and your hair happy - the kind way. 

Summer is basically a full-time job for your hair color. Between UV rays, pool chlorine, salty ocean days, sweaty workouts, and all those extra rinse-offs, your once-rich shade can go dull, brassy, or faded fast. The good news? Keeping your color vibrant doesn't mean hiding from the sun (or the fun) - it just means being a little kinder to your hair. Here's your Keracolor summer game plan. 

Why summer fades your hair color 

Three culprits, one result: 

Step 1: Break up with suds 

Here's a Keracolor truth: foam is not your friend. Traditional lathering shampoos clean by stripping - and they take your color, natural oils, and shine right along with the dirt. Swap in our Clenditioner, a non-lather conditioning cleanser that gently washes away buildup while locking color in. It's keratin-infused (which even helps shield hair from UV) and loaded with kind ingredients like coconut oil, shea butter, and jojoba oil, so your hair ends the summer softer than it started. 

Step 2: Refresh your color in the shower 

When your shade needs a pick-me-up, reach for Color + Clenditioner. It cleanses, conditions, and deposits color in one step - no mess, no damage. Because it's buildable and semi-permanent, you're in control: use it 1–2 times a week to keep your tone rich, or apply to dry hair for an extra-bold refresh. One rule to remember: the lighter your starting shade, the more vibrant the payoff. 

Step 3: Beat summer brass 

Blondes and lifted brunettes, this one's for you. All that sun and chlorine loves to turn cool tones warm. Keep brass in check with Silver, Platinum, or Silver Blue. A once-a-week wash is often all it takes to neutralize yellow and gold and keep your color on point. 

Step 4: Add shine in minutes 

Dull, thirsty summer hair? Our High Shine Tinted Gloss is your in-shower reset. This sheer tint of color boosts shine, refreshes your tone, and leaves hair touchably smooth in minutes. Zero damage, major payoff - perfect before a beach day, a night out, or any time your hair needs to catch the light. 

Step 5: Touch up roots and grays on the go 

Roots or grays crashing your vacation photos? Root Touch Up + Tame is a quick-drying wand that conceals regrowth, delivers all-day temporary color, and tames flyaways, and washes out with your next shampoo. Toss it in your beach bag and stay camera-ready poolside. 

Kind color, all season long 

Every Keracolor formula is cruelty-free and made to do no harm to your hair. So go ahead: chase the sun, dive into the pool, and let your color stay as bold as your summer.