- Keratin complex infused - leaves hair nourished and rejuvenated.
- Fade from hair.
- Non damaging and deposit - only.
- Color, tone, refresh.
- 21 different hues, collections: Pastels, Vivids, Naturals, for Brunettes
- Cruelty,Sulfate, Paraben and Gluten Free.
HOW TO USE
STRAND TEST
It’s always a good idea to perform a strand test before applying product to your entire head of hair to assess the color results and ensure it meets your expectations.
How to Perform the strand test
1. Use a concealed section
Take a small strand of the hair, usually in a more hidden part of your head. You can use any section of hair. This is to test and ensure you like the look of the product.
2. Let it work
Leave the product on for 5-10 min. The longer your leave the product on the more intense color you will be able to achieve.
3. Check for any issues
Check if you like the color and saturation levels, leaving it on for longer will yield more vibrant reults. If you are sastisfied with the results more on to rest of your hair.
(Bonus Step)Do you know your hair level?
To ensure the best results when coloring your hair be sure to check out our hair level chart below and identify your starting hair level.
COLOR, CLEANSE AND CONDITION ALL AT ONCE!
1. Application Rules
Apply to wet or dry hair
2. Section and apply generously
Section hair and apply the product generously, making sure to saturate the hair thoroughly and evenly for best results.
3. Leave in for 3-20 minutes
Leave on for 3-20 minutes- depending on the color saturation and intensity you desire.
4. Rinse until clear!
Remember, no need to shampoo or conditioner as this contains both! ((Pro tip- use cold or lukewarm water to help color stay.))
5. Style
6. Enjoy your new look!
TIPS
Apply to dry hair for a more vivid result.
Using a wide tooth comb after applying, helps to detangle and make sure color is evenly distributed
You can check your color by wiping off the color and seeing if it’s the desired results.
WHAT COLORS WORK WITH MY STARTING HAIR LEVEL?
Compatible colors
Level 1: you will want to prelighten your hair to get any new color to show.
Check out our Bleach kit that offers up to 8 levels of lightening!
Compatible colors
Level 2: you will want to prelighten your hair to get any new color to show.
Check out our Bleach kit that offers up to 8 levels of lightening!
Compatible colors
Levels 3: you will want to prelighten your hair to get any new color to show.
Check out our Bleach kit that offers up to 8 levels of lightening!
Compatible colors
Levels 4: you will want to prelighten your hair to get any new color to show.
Check out our Bleach kit that offers up to 8 levels of lightening!
Compatible colors
Compatible colors
Compatible colors
Level 8: The majority of our colors turn out really vibrantly, with the exception of our pastel collection. Onyx Espresso and Mocha are also not recommended for level 6 or higher. Colors to use: Blue, Emerald, Hot Pink, Purple, Red, Teal, Honey, Merlot, and Copper
Compatible colors
Level 9: Almost any color will work on this base color and depending on the porosity of your hair, some pastels may take to a level 9 as well. Colors to use: Rosegold, Light Pink, Mint, Platinum, Silver, Silver Blue, Blue, Emerald, Hot Pink, Purple, Red, Teal, Honey, Merlot, and Copper
Compatible colors
Level 10: Any color will work on this base color. Pastels will turn out best on a level 10 base or lighter, since these pigments are quite light. Colors to use: Rosegold, Light Pink, Mint, Platinum, Silver, Silver Blue, Blue, Emerald, Hot Pink, Purple, Red, Teal, Honey, Merlot, and Copper
COLOR BY COLLECTION
Be sure to check out our FAQ and helpful tools for the best results
PASTEL COLOR COLLECTION
The pastel color collection includes: Rosegold, Light Pink, Mint, Platinum, Silver and Silver Blue. To achieve the best results, we recommend using on bleached hair only at a level 9 or higher. Individual results vary depending on the color and hair color history.
VIVIDS COLOR COLLECTION
The vivids color collection includes Blue, Emerald, Hot Pink, Lemon, Purple, Red, and Teal. Vibrants can be used on bleached hair for vibrant true to tone color. To achieve the best results, we recommend using on bleached hair only at a level 7 or higher. It can also be used on light to medium blondes for rich vibrant tones with depth on darker hair. Level 6 or lower starting level will result in little to no visible tint of color. Individual results vary depending on the color and hair color history.
NATURALS COLOR COLLECTION
The naturals color collection includes: Honey, Merlot, Mocha, Onyx, Espresso and Copper. Naturals are great for enhancing and refreshing hair colors in between salon services and generally works well with Level 7-10 starting hair levels. Except, Onyx, espresso and mocha are not recommended on starting levels of 7 or higher. Level 6 or lower starting level will result in little to no visible tint of color. Individual results vary depending on the color and hair color history.